REcolecta is an initiative that looks to incentivize coffee pickers in Puerto Rico through a contest at selected farms in which cash prizes will be given to the top three pickers at the end of the harvest season. With these efforts, we hope to not only revive this ailing sector but to also attract new people to these farms who so desperately need them. Sandra Farms in Adjuntas, will be the first participating farm.
Contrary to popular belief, one of the major obstacles that coffee producers face year after year is the lack of available labor during the harvest season. This problem only intensifies when it comes to the Specialty Coffee industry where the level of skill and care required from the pickers is of utmost importance.
For this reason, it is very important for us to use this platform to re-educate the public about the virtues of this profession as well as to create awareness of the fact that agriculture is inextricably linked to our economic and social well being. As part of this initiative, a limited number of art works inspired by the coffee pickers will be made available to the public through a collaboration with various local artists.